In 2009, a serial production house called ShashiSumeet Productions started its journey with the launch of the serial Sajan Ghar Jaana Hai.The company, that has been the dream of writer Shashi Mittal and writer-director Sumeet Mittal, looked to break into a phase that was dominated just by 2-3 entertainment production companies. Sumeet Mittal shifted to Mumbai in 1998 and started his journey as an actor. Together with his work, he proceeded to launch their own production house. On one other hand, Shashi Mittal, married to Sumeet, was a homemaker. But soon she discovered her desire for writing and started writing scripts.
But this production house was determined to make a difference. They wanted to change the monotonous saas-bahu serials that the audience was being fed with fresh and relatable concepts. They adapted to new age media and understood the requirements of the young audience. They tasted success with Diya Aur Baati Hum.The show that is the top Hindi serial in India today became an instant hit as a result of its unique content. Imlie Today Episode For the first time it showed a partner who wanted his wife to be much more educated than him. The show struck a chord with the audience and soon ShashiSumeet Productions tasted success. The production house in addition has produced shows for channels like Colors TV, Zee TV, NDTV Imagine, Star Plus, Life OK and Sony Entertainment Television. Its selection of other serials includes Dil Ki Nazar Se Khoobsurat, Punar Vivah 1& 2, Kairi, Main Lakshmi Tere Aangan Ki, etc. They have ruled the planet of television as skilled visualisers and have created sequences that always remain with the audience long following the episode is aired.
ShashiSumeet Productions is all ready to climb the ladder of success and explore the arena of cinema by launching films in Hindi and Marathi soon. The company has kept a track of the changing trends in regional cinema and looks to serve something new to the audience yet again.
The production house also understands the significance of commercials and the potential of the commercials industry. Keeping this in your mind, the company is preparing to venture into the field of television commercials and is soon going to introduce them to the Indian audience. The project continues to be in its development stage - but the company, known for its unique content, already appears like an important threat to other TV commercials production companies. You can expect a new method of commercials as it pertains to ShashiSumeet Productions.
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